![]() ![]() ![]() They had to be, because it helped make a valid political point: Shouldn’t the stuff called Chattanooga Whiskey actually be made in Chattanooga? They were upfront about where their whiskey was made. As The Daily Beast asked in a story last year, “How do you open a distillery one year and have 5- or 15-year-old whiskey to sell the next?” The answer is, you can’t - unless you buy the whiskey you intend to sell from someone who has already aged it.īut Piersant and Ledbetter of Chattanooga Whiskey did something else. In the booming distilling business, young liquor companies often fib about where products are made - particularly if they are making spirits that require aging, such as bourbon and other whiskies. The “1816” was in honor of the year in which Chief John Ross founded the trading post, Ross’s Landing, which would eventually become Chattanooga. So the duo outsourced an aged, well-rounded bourbon from Midwest Grain Products/ Lawrenceburg Distillers Indiana (MGP) – one of the largest contract distilleries in the country – and began bottling Chattanooga 1816 Reserve and 1816 Cask. But there was one small problem: It was against the law to make it in the midsize city in southeastern Tennessee. Tim Piersant and Joe Ledbetter were just the men to bring it to them. ![]() That’s how the company known as Chattanooga Whiskey started in 2011: a random question about a nonexistent product posted on Facebook, which resulted in more than 2,000 likes by the end of a month’s time.Ĭhattanooga was thirsty for some whiskey. ![]()
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