There are plenty of fields here in Italy, from automotive to hospitality,” he added.įor example, the CEO said the state-of-the-art accessories plant opened in Bagno a Ripoli, a 30-minute drive from Florence, would have the capacity to accommodate a 700-person workforce but there’s still a vacancy for 300 workers. “We need to see how we can scale up this approach, and not only for the luxury industry. The next step has to be at institutional levels,” Brunschwig said. To this end, Fendi is among the LVMH-controlled brands involved in an initiative aimed at implementing educational programs at middle schools, to inform young students about the career opportunities of artisanal jobs as much as changing their parents’ perception toward these roles.įor example, in a year the French group’s Excellent program geared toward teenagers raised awareness about these jobs among 700 middle school students in Italy thanks to collaborations with brands such as Bulgari, Berluti, Celine, Dior and Loro Piana, in addition to Fendi. “There isn’t this workforce in Italy, due to low natality levels but also to generations opting for classic education rather than technical ones.” “If companies’ sales grow, that means that the load of work grows as well,” he continued, noting the need not only to replace a generation approaching retirement age but adding new hires. “Craftsmanship must be defended, shown, communicated and we need to ensure it continues too,” said Brunschwig, pointing to the shortage of skilled workers in these fields. The Fendi Baguette bag reinterpreted by Piedmont’s Consolata Parlormo Design. Last year, the brand also released a tome further spotlighting the collaborations. Each of these was located in an Italian region, from Trentino Alto Adige and Valle d’Aosta to Calabria and Sicily. First launched in 2020, the project aims to spotlight Italian craftsmanship by tapping local artisans to reinvent the iconic Baguette bag that Fendi’s artistic director for accessories and menswear Silvia Venturini Fendi designed in 1997.Īs part of “Hand in Hand,” the company opened the doors of its Roman headquarters Palazzo della Civiltà Italiana to the public for an exhibition showcasing 20 one-of-a-kind Fendi Baguette bags that Venturini Fendi developed in collaboration with 20 ateliers and workshops. This approach is not new for Fendi, as the brand has previously implemented the “ Hand in Hand” initiative, among others. On Tuesday, Fendi’s president and chief executive officer Serge Brunschwig underscored the importance of the project from a communication point of view, highlighting the need for “publicly acknowledging” these crafts. The project was teased in November, when LVMH hosted the Show Me event here and said that each year a different group brand will partner with the Italian fashion chamber to acknowledge three master artisans, starting with Fendi. A moment from the presentation of the “Maestri d’Eccellenza” award in Milan.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |